Sternhold Avenue SW2

double storey mansard extension
Turkish Consulate & Residence SW7
listed building restoration
Gordon House St Margarets


How You Can Maximise Your Profit with getting Planning Permission for New Build Flats

Lucky for you, we documented each step that we took to help our clients convert their land into flats to create a sustainable source of income for them and their family. Use this proven process to produce the same results for your new build flats project.




Our project was an unprepossessing corner plot in Streatham, with no clear use in an otherwise densely-populated neighbourhood. Our clients came to us with a proposal to use their ownership of the land to create value within the neighbourhood by transforming their plot into housing and commercial units.

Our initial designs, however, ended up being constrained by the plot and by Lambeth’s generous amenity space policy and stringent streetscape guidelines. It was difficult to provide the number of flats wanted by the developers, to find enough amenity space for each apartment and also respect the guidelines for apartment sizes, aspect and setbacks at the same time.

In addition, for new build flats planning applications, Lambeth set us an ambitious target to ensure our buildings met their zero carbon targets - so this project ended up being quite the puzzle to solve!


With our design, we decided to look to the future redevelopment of the immediate area, and to provide a building that maintained the streetscape in terms of commercial space and housing mix. With this in mind, we designed two four-storey buildings that had different housing arrangements, and in a Pre-Application Advice meeting with Lambeth Council, sought guidance on which design to follow through with and so save time and effort further down the line.

With their requirements, guidance and targets in mind, we were able to design an apartment block that provided employment and sustainable income in the form of commercial units on the ground floor, and a selection of differently-sized apartments on the upper three floors. The flats were larger than the guidelines specified, but there was a catch: we needed to meet Lambeth’s requirements for the flats to be dual-aspect while also leaving the eastern wall blank for future development on that side of the apartment building.

This meant that we had to sacrifice amenity space within the apartments. Negotiating with the council, we were able to re-allocate this space to the roof of the building, meaning the lucky residents not only got brand new spacious dual-aspect apartments, but also a private roof garden in the middle of Streatham to enjoy!

Of course, the benefits of using our services extend far beyond the results above.

We surveyed our clients and asked them to name the three benefits of our services that they found most useful. Here are the top benefits as cited by more than 100 survey respondents.

  • Get access to proven strategies

  • Have a dedicated architect

  • Minimise risk and feel safe

  • Make the project stand out

  • Save time

  • Save money

  • Save effort

  • Get photorealistic 3D visuals

  • Increase space

  • Increase comfort

  • Increase value

  • Get access to Urbanist Project App™




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