We work on residential projects in Upper Norwood, Norbury, South Norwood, Addiscombe, Addington, New Addington, Selhurst, Thornton Heath, Croydon, Kenley Purley, Purley Oaks, Shirley, Shirley Oaks and Coulsdon.
Since 2013, we’ve been working with the planning and building control departments of Croydon council on projects from extensions to new build flats, so we know their local planning policies, building regulations and requirements inside out.
Recognised as one of the best residential architecture firms in the South-East of England, we work across the entire residential architecture spectrum with construction budgets of 200k - 10m. With a proven track record delivering home extensions, flat conversions, HMOs, new build houses and flats, we deliver incredibly successful projects for national house builders and seasoned property developers right through to first-time investors and homeowners.
Throughout the planning, design, and construction journey's highs and lows, you'll find our team open, communicative, and down-to-earth. Unlike numerous architecture practices, we consistently endeavour to underpromise and overdeliver.
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That includes:
SE19, SE25, CRO, CR2, CR7, CR8, CR9 and BR3
Infamously, David Bowie was not a fan. “I think it's the most derogatory thing I can say about somebody or something: 'God, it's so [expletative] Croydon'!" But while we normally hate to disagree with one of Britain’s pop titans, we think he was (very) wrong about this.
Of all the areas that are now in Greater London, Croydon is the one with the biggest aspirations to be being a city of its own.
As it stands, though, Croydon is a London borough that contains very urban areas, chunks of lovely countryside and woods, lots of suburbs, a very American edge-of-town shopping experience along the Purley Way – and, of course, the dramatic centre, Croydon proper, which for a long time felt like one of the most futuristic places in the UK. Even today, it feels like the closest you will get to a US city centre, and after driving through many miles of mostly low-rise south London, it’s an extraordinary thing to come across.
No question about our favourite - we count ourselves among the many fans of No1 Croydon, b/k/a the 50p Building, designed by R. Seifert & Partners in the late 1960s. Shockingly, it’s not listed, which we regard as a bit scandalous.
Central Croydon’s other architectural landmark is the Fairfield Halls, the concert hall and theatre that is effectively this part of the world’s answer to the Royal Festival Hall. And it’s also not listed – does Historic England share Bowie’s Croydon phobia?
A building that is actually listed is Airport House, one of the surviving parts of Croydon Airport, which in the early years of flying was London’s air terminal. Airport House has a robust neoclassical facade, but the slightly later wings are clearly from the 1940s.
In more recent years, Croydon council gained a reputation for promoting adventurous new-build homes, especially in small backlands developments. The borough now has a number of these exciting surprises – lurking behind a standard Victorian terrace you will find a collection of unusual new homes.
In the year ending March 2023, Croydon received 2,814 planning applications and approved 65% of those.
Our expertise in planning applications means we have a 97% success rate of getting planning permission for our clients (across all councils). Croydon is a place where we have a long history with the council. As our client, your chances of getting planning consent for your project will increase.
Replacing conservatories and older extensions with new, better-designed and better-integrated into-the-house extensions is a thriving source of work around here. As you get further out into Purley and Shirley, there’s a market for serious garden buildings and swimming pools.
Small to medium new-build housing developments have been popular over the last decade. In the centre of Croydon, it’s all about the redevelopment of offices with office-to-residential conversions gaining ground as working patterns change.
“ Friendly, helpful and professional approach. Very impressed by how they took care of my planning application and made it such a simple and easy process thank you. ”
O. Wilson — London
“ Incredible dedication from the team, very responsive and enthusiastic. Always willing to accommodate our requirements. Very talented individuals working on the project who took a genuine interest in the project which showed in the quality of the outcomes. ”
Vimla N. — London
“ A dedicated and professional agent working with you through the entire process, maintaining good communication. Easily accessible. Strategic changes and recommendations through turbulence which is a testament to their experience in ensuring great client satisfaction and project outcomes Very happy with architectural designs demonstrating creativity, and more importantly flexibility in line with the client brief. I would highly recommend this team. ”
Uchenna A. — London
We are a multidisciplinary team of architects, planning consultants, interior designers and project managers offering multiple services under one roof. When you work with our firm, you have the support of our entire studio behind you - no matter what.
Unprecedented planning results with our unique 6-step system
Artistically curated buildings with truly unique and lasting appeal
Lifestyle-led living with exquisite, inspirational and refined concepts
Neighbourhoods with sensitive, pragmatic and imaginative urbanism
Extensions with extra space, light, comfort and good vibes
Conversion of houses into multiple flats with greatest return
Custom houses with refined and beautifully proportioned spaces
Block of flats with maximum value and commercial viability
New use class system with huge opportunities and flexibility
HMO conversions with decent standards and maximum yields
We love the range of challenges that Croydon presents, from true city-centre developments to the Green Belt.
BA(Hons) MSc MRTPI
Director, Chartered Town Planner
We specialise in crafting creative design and planning strategies to unlock the hidden potential of developments, secure planning permission and deliver imaginative projects on tricky sites
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